Introduction to SEO copywriting
April 14, 2018 - Melbourne
Want to drive more traffic to your small business website? Heard of SEO, but not sure how or where to start? Tired of cookie cutter courses that teach you theory, but leave out practical tips?
Learn relevant SEO tips and tactics at this hands-on workshop for small businesses, bloggers, freelancers and marketers.
We'll cover: the theory of SEO (not half as intimidating as you think), why customer personas are a part of your SEO strategy, how to write for your ideal audience with a charismatic tone of voice, how to use Google Keyword Planner and other valuable tools, how to write creative and compelling website copy, and how to use keywords, and why they're crucial for your content to rank on Google.
Grow authority and community with content
Do you have a small business blog? Do you want to create quality content to attract more happy, paying customers and loyal brand advocates?
I launched this workshop to help bloggers, businesses and freelancers understand the missing link to growing authority and boosting your Google ranking.
We'll cover: why content is king online, why guest posting is the cornerstone of authority in your industry, what is a backlink and why does it matter, how to develop long-lasting and authentic relationships with other bloggers and publishers, the secrets to creating content that's memorable, loveable and shareable, and frameworks for content that attracts clicks and conversions.