Don’t be tempted to sneakily persuade your customers for sales. Learn how integrity, honesty and accuracy can help boost your bottom line and brand love.
Own a fashion business? Remember: What you say is just as important as what you sell. Here's how successful brands use fashion copywriting to boost their sales and followers.
Use your brand voice to romance your female target audience. Here’s how to infuse your copy with bucket loads of charm.
Puns and colourful language have their place in copywriting.
But for those seeking instant sales, what you say needs to be clear, concise and written in plain English.
Defining your dream client or customer is the first step to creating clear, concise and authentic communications. Here are 6 questions to answer before you start talking.
Fail to plan, plan to fail. A great copywriting brief ensures your project is delivered on time, and on budget. Here are my 4 quick tips.
No time for your own website copywriting? Learn how to screen and hire a copywriter that’s a bang-on perfect match for your brand.
Discover how to use positive language to get more sales and happy, loyal customers.
3 easy steps to write a business slogan that sells for you. Spoiler alert! You don’t have to be creative - just clear. Simple.
What exactly does a copywriter do? For starters, I don't know anything about patents. But I do know how to spell. Find out more about copywriters in this post.