Puns and colourful language have their place in copywriting.
But for those seeking instant sales, what you say needs to be clear, concise and written in plain English.
Defining your dream client or customer is the first step to creating clear, concise and authentic communications. Here are 6 questions to answer before you start talking.
Fail to plan, plan to fail. A great copywriting brief ensures your project is delivered on time, and on budget. Here are my 4 quick tips.
No time for your own website copywriting? Learn how to screen and hire a copywriter that’s a bang-on perfect match for your brand.
Discover how to use positive language to get more sales and happy, loyal customers.
What you say is just as important as what you sell. That’s why developing a trustworthy tone-of-voice is crucial for successful online brands.
What exactly does a copywriter do? For starters, I don't know anything about patents. But I do know how to spell. Find out more about copywriters in this post.
Use these 10 words correctly for instant smarty-pants cred.
Your words are precious, so use them sparingly. Discover why beautiful writing is often simple.
When building a business, it's easy to get overwhelmed with your never-ending to-do list. Tackle your branding first, and then approach your content and website design at the same time.