How I found my why without the woo-woo


When I was 6-years-old, my parents bought our family's first computer. A clunky Windows PC in a particularly unsightly shade of beige, the type that required floppy disks and a phone book for me to sit on to reach.

Little did I know that this marvellous machine would go on to open doors for me in a way I could have never imagined.

Most notably, and firstly, my teacher's office.

You see, I'd used our computer to type up a Christmas story. Our Year 1 assignment was to create an original narrative that our teacher would then bind, laminate and then hand over to us to give our parents.

We were given a word limit of 2 pages…and I had spent hours and hours labouring over a 20-30-page tale of a girl and her action figures that went missing. I can't remember the exact details of the story, but I do remember that fateful day when Mrs. Cook - a particularly fiery red head who clearly hated her occupation - accused me of plagiarism.

The parents were called. My love affair with an early version of MS Word was revealed, and the charges were dropped.

I was, insultingly, asked to revise my magnum opus and condensed it to two pages.

And kill my darlings I did, begrudgingly, but my teacher's accusation was a back-handed insult that lit a fire under my ass. I could write stories. I could write entire worlds. Through the clumsy movements of my hands across my first qwerty keyboard, I could escape to a world where brother's did not inflict dead arms upon you, where my cat named ME, where it snowed in sunny Australia, and where my parents were undeniably aliens.

Yeah, I was an imaginative child. Through writing, I was able to become a princess, a horse, the owner of a nail salon that flourished on payment through Dunkaroos, and I was able to replace my annoying older brother with a cooler, prettier sister.

And other people were invited to escape with me, too. To step into someone else's shoes for a while, to feel, to think, to be inspired.

Today, I'm a bit more level-headed. Fiction isn't really my thing…but telling stories - as a copywriter - still is.

Because that's all that marketing and branding really is. One big story. Without it, you're a no frills can of soup.

I'm Camilla Peffer, and I'm a Melbourne copywriter who creates engaging, results-driven content for fashion and lifestyle brands. From website copywriting, to fashion copywriting, content strategies and SEO audits, I've created clicks and conversions for the likes of Sportsgirl, Seed Heritage, CoYo, Ralph Lauren and Politix. Want to work together? Reach out! I'd love to hear about your next project.