Styled & Scripted is headed by Camilla Peffer, a Melbourne copywriter with SEO smarts. 

I provide creative copywriting and SEO services for elite fashion and lifestyle brands, and creative agencies. 

I believe all people - designers, entrepreneurs, artists, bricks-and-mortar businesses - have a unique story to tell. A story that needs concision, creativity and chemistry. What they LACK is the right words.

Use the right mix of words and you'll ensure your message is entirely persuasive, so that people open their minds to you, and hopefully their wallets too.

I'm proud to provide content for


Fashion Copywriting

Get elegant ecommerce copywriting that cuts through frills and flounces. Includes press releases, product descriptions, tone-of-voice development, landing pages and more.

SEO Copywriting

Keyword-rich content is the foundation of any good SEO strategy. Ensure your content is optimised for Google with a solid foundation of precise prose.

Content Marketing Strategies

You're not finished when you press publish. Get your goal-oriented, documented strategy for creating content that customers and influencers love. 

The Brand Voice eBook

Stuck for words? Discover your authentic brand voice! Learn to write in a way that captures the hearts and minds of your ideal audience.

SEO Audits

Not getting those Google rankings? Not sure what works anymore? An SEO report includes 40+ pages of rich insights to get in Google's good graces.

The Art and Science of SEO eBook

The Art and Science of SEO is the ultimate beginner’s resource for getting more happy customers from Google.



SEO & Copywriting tips